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Top 3 Mistakes Brands Make When Trying To Scale Their Ecom Store

Trying to scale a business is tricky! As somebody who has ran businesses and is currently running her own marketing agency, I can tell you that growing your brand is no mean feat. It’s stressful, it’s nerve-wracking, it’s frustrating- it’s an all-out nightmare...

Is Email Marketing Dead?

Email marketing is dead, right? 🤔 You wouldn’t believe the amount of clients I speak to that have completely dismissed email marketing and chosen not to focus any of their efforts on it, citing tighter GDPR regulations and high unsubscribe rates as the reason...

How To Prepare Your E-com Store For Christmas

Let’s talk about the ‘c’ word.... Christmas, of course! Wait, where are you going?! Come back!! … … Christmas can be the worst and best part of a business owner’s year. One the one hand, sales are usually easier because everybody is shopping, meaning you’ll probably...

Why Your Facebook Ads Aren’t Working

If there’s one question I get over and over again, it’s “Why aren’t my Facebook Ads working?”. I’m regularly approached by people who, in order to grow their business, have funnelled most of their money and efforts into their ad campaigns. They view their ads as a...

My Top Tips for Beating Ad Fatigue

So you’ve worked hard to create a fantastic ad campaign for your product. You’ve spent hours thinking of funny, engaging copy, you have great images that really represent what you’re selling, and you’ve perfectly targeted your key demographic. And things are going...

How Do I Increase Sales for my Small Business?

How Do I Increase Sales for my Small Business? Well isn't that just the question! We are mid-heatwave - sales are slow as we eat ice cream and watch football. A lot of the traditional sales sources are flagging, marketplaces we have traditionally relied on for sales...

How to Install your Facebook Pixel

Installing your Facebook Pixel is the first step in successful FB advertising. If you are selling anything online or have a website for your business, you are leaving sales on the table if you don't have the pixel set up and firing correctly. Here is my simple step by...

How to Succeed with Facebook® Ads

Facebook® Ads are on everyone's mind and are such a great way to take control of your online sales - but why is it that they work so well for some, and not for others? Well - there are actually a lot of answers to that questions, but the one I want to focus on today...

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