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MY Blog

How to Hack Your Mindset to Business Success

So many biz owners are quick to dismiss the importance of mindset when it comes to growing their brand; discarding it as idealistic or unimportant. Believe me, I used to be like that- pouring time and energy into building my business, without ever stopping to consider...

How To Use Storytelling To Create Amazing Facebook Ad Campaigns

What do great ad campaigns all have in common? They tell a story. No, not a ‘once upon a time…’, ‘and they lived happily ever after’ story, but a narrative that tells the story of their brand, their vision, and what their products will do for their customers. ...

Top 3 Mistakes Brands Make When Trying To Scale Their Ecom Store

Trying to scale a business is tricky! As somebody who has ran businesses and is currently running her own marketing agency, I can tell you that growing your brand is no mean feat. It’s stressful, it’s nerve-wracking, it’s frustrating- it’s an all-out nightmare...

Is Email Marketing Dead?

Email marketing is dead, right? 🤔 You wouldn’t believe the amount of clients I speak to that have completely dismissed email marketing and chosen not to focus any of their efforts on it, citing tighter GDPR regulations and high unsubscribe rates as the reason...

How To Prepare Your E-com Store For Christmas

Let’s talk about the ‘c’ word.... Christmas, of course! Wait, where are you going?! Come back!! … … Christmas can be the worst and best part of a business owner’s year. One the one hand, sales are usually easier because everybody is shopping, meaning you’ll probably...

Why Your Facebook Ads Aren’t Working

If there’s one question I get over and over again, it’s “Why aren’t my Facebook Ads working?”. I’m regularly approached by people who, in order to grow their business, have funnelled most of their money and efforts into their ad campaigns. They view their ads as a...

My Top Tips for Beating Ad Fatigue

So you’ve worked hard to create a fantastic ad campaign for your product. You’ve spent hours thinking of funny, engaging copy, you have great images that really represent what you’re selling, and you’ve perfectly targeted your key demographic. And things are going...

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